COLOR KIT® is ultra-slim, resealable, contains one or more compartments (foundation and concealer, for example) and comes with a sponge and a mirror. COLOR KIT® is a smaller, bona fide makeup palette which offers a wide number of customization and decoration possibilities. It’s perfect for carrying in your purse, on the weekend or for short trips and respects customs and airline regulations and norms.
Safety and ecological concerns were the main criteria for development. The built-in compartment case is filled directly with the product and fitted with a protective cap, thereby presenting shades attractively while ensuring product safety.
COLOR KIT® can be positioned as a loss leader in your product catalogue thanks to its affordable price and as an introduction to your product range in the launch or relaunch phase.